ESPN’s Cherie Cohen Headed to NBCUniversal to Focus on Cable

Exec moves from vp to svp role as network goes through changes

This afternoon, NBCUniversal will announce that ESPN exec Cherie Cohen has joined the fold, reporting to evps Dan Lovinger and Laura Molen with the title of svp of cable advertising sales. Cohen will oversee NBCU's regional sales offices in Detroit, Chicago and Los Angeles. In keeping with the company's new focus on synergy between its broadcast properties (NBC proper and Telemundo) and its cable networks, Cohen will work closely with the broadcast nets in addition to selling time on cable.

“Cherie is a seasoned media executive with a successful track record working creatively across multiple assets and platforms and she will be a terrific addition to our powerful and diverse portfolio of brands,” said Lovinger.

Indeed, Cohen has been working at ESPN where she held the post of vp of multimedia sales and oversaw West Coast ops for the sportscaster. Along with the promotion to svp, Cohen will leave ESPN at a time when the cable network is undergoing some serious personnel changes: Potentially hundreds of employees were laid off today.

Cable television is Cohen's bread and butter: prior to her tenure at ESPN, she worked at Court TV from 2002 to 2004. Her first day at NBCU will be June 3.