ESPN started the 2010 ratings race at a full sprint, averaging a staggering 6.39 million total viewers in prime for the week ended Jan. 3.
Per Nielsen live-plus-same-day ratings data, ESPN averaged 2.99 million adults 25-54, 2.65 million viewers 18-49 and 1.08 million viewers 18-34, in a week that saw the sports network play host to the final Monday Night Football telecast of the 2009-10 NFL season and six non-BCS bowl games.
In the final MNF contest of the decade, Jake Cutler and the Chicago Bears took Brett Favre’s Minnesota Vikings down a peg, beating their NFC North rivals in OT by a 36-30 margin.
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