ESPN Spans Platforms With World Cup Soccer

NEW YORK With the economy in a worse slump than Red Sox slugger David Ortiz, ESPN is pulling out all the stops to assure its advertising partners that it has the deep bench to see its way through an unprecedented dry spell.
Speaking at the network’s upfront presentation in midtown Manhattan Tuesday morning, Ed Erhardt, president, ESPN/ABC Sports customer marketing and sales, said the cultural appeal of sports programming transcends male demos. 
“Think fathers and sons, young professionals and, increasingly, women,” Erhardt said. “Sports are very well positioned against every major demo.”