ESPN, SEC to Form New Sports Net

Conference boasts some of college football’s most valuable franchises

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

ESPN and the Southeastern Conference on Tuesday will formally announce the launch of a new sports network devoted to the 14 member schools.

In a press conference scheduled to take place tomorrow at noon at the Hyatt Atlanta Regency, ESPN and the athletic conference will unveil the as-yet unnamed network, which is set to launch in April 2014.

Among those who will speak at the event are ESPN president John Skipper and SEC commissioner Mike Slive.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in