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The second scripted series from E! Entertainment is a “Hollywood love story with a twist,” according to evp of marketing Jen Neal.
In The Arrangement, which debuts March 5, a young woman is offered a $10 million marriage contract to a fictitious A-list celebrity on behalf of the mysterious Institute for the Higher Mind. There’s intrigue, there’s romance, and there’s the promise of a wedding in the future—not unlike The Bachelor.
During tonight’s broadcast of The Bachelor, E! will promote videos on social media like the one below, targeting fans who talk about The Bachelor on social.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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