Erin Andrews Designed a Subtle Sportswear Line With the NFL

The sports broadcaster's first clothing line drops today

The sports reporter is trying her hand at fashion for football fans. NFL
Headshot of Sara Jerde

Erin Andrews thought it would be a nice, fresh change from the sportswear that’s out there. The sports broadcaster has a new line of clothing out in partnership with the National Football League. The new line, dubbed WEAR—a play on Andrews’ initials—is available online on NFLShop.com, on Fanatics.com and in some NFL team shops today.

Andrews said she wanted to design a line that wasn’t so “in your face” team wear, as easily worn to work with a blazer to happy hour. “We wanted to make it something women could wear anywhere and everywhere,” she said. The result is a full clothing line, ranging in price from $34.99 to $119.99, designed with subtlety to celebrating fans’ favorite NFL teams, from the Cleveland Browns to the New York Jets.

Erin Andrews has a new clothing line in partnership with the NFL.
Andrews designed a clothing line that can be worn outside of the stadium as well.

It’s the first clothing line for Andrews. She worked to design the line while doing sideline reporting and features on Fox NFL Sunday and on NFL Thursday Night Football, as well as co-hosting Dancing with the Stars. “There hasn’t been much sleep,” she admitted, but was motivated and inspired after being approached by so many female fans at sports arenas who said they wanted something that was “age appropriate” as well.

The line includes a drawstring hoodie (with the team name on the drawstrings), a bomber jacket and denim shirts with subtle nods to the teams.

“You could totally wear this [line] to the game, but it’s also something that you could wear all weeklong or to the bar or to dinner and people won’t be like ‘woah, you should be in a stadium,’” Andrews said.


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@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.