Entertainment Brands Chart Their Next Steps After Canceled SXSW

Companies ramp up digital marketing, delay releases and plan to recycle activations

Alex Amancio began to fear something would go wrong two weeks before South by Southwest (SXSW) was supposed to begin.

Amancio, the CEO and co-founder of the multimedia studio Reflector Entertainment, had for a year been planning a big debut at the media, music and film festival in Austin, Texas. The plan was to unveil Reflector’s first Storyworld, a fictional universe to be explored and expanded via comic books, novels, podcasts, television and other mediums. To introduce guests to the universe, Reflector had sponsored and hired a DJ for SXSW’s interactive opening party.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in