Emmys Do Not Lead NBC to Weekly Victory

THE PROGRAMMING INSIDER

Wednesday, September 1, 2010

 

Prime-Time Metered Market Tuesday Ratings:

NBC Wins Final Night in August 

 
National Ratings in Prime-Time:

Week of August 23, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

A Different David
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Prime-Time Metered Market Tuesday Ratings:
NBC Wins Final Night in August  

 

Tuesday 8/31/10

 

              HH
          Rtg/Shr

NBC 6.2/10
CBS   4.9/ 8
ABC 3.4/ 6
Fox    2.8/ 4
CW    0.7/ 1
 
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-Note: Due to the President’s address to the country last night, the year-to-year overnight comparisons are not included.

 
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-Number of Days Until Start of 2010-11 Season: 19

 
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-Yesterday’s Winners:

America’s Got Talent (NBC)
 

-Yesterday’s Losers (excluding repeats):

Shaq Vs. (ABC), Primetime: Crime (ABC)

 
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-Ratings Breakdown:
NBC led this atypical final Tuesday in August, with a 27 percent advantage over second-place CBS. Third overall was ABC, followed by Fox and The CW. I refer to this night in this fashion because the Big 4 networks aired coverage of President Obama’s news conference, which performed as follows from approximately 8-8:20 p.m. Note: All times are Eastern.

 

President Obama Address – 8 p.m.

ABC: 4.6 rating/8 share, NBC: 4.3/ 8, CBS: 3.9/ 7, Fox: 2.0/ 4

 

Due to the approximate finish time of the President’s speech, all program results on ABC, CBS, NBC and Fox are also estimated. On that note, NBC game show Minute to Win It averaged a 4.0 rating/6 share in the overnights from 8:20-9 p.m., finishing third in the time period. Just renewed America’s Got Talent followed with a dominant 7.3/12 from 9-11 p.m., with the half-hour breakdown as follows:

 
America’s Got Talent (NBC)
 9:00 p.m.: 6.9/11 (#1)
 9:30 p.m.: 7.4/11 (#1)

10:00 p.m.: 7.4/12 (#1)

10:30 p.m.: 7.4/13 (#1)

 

On CBS, a repeat of NCIS followed the President’s address with a dominant 5.6/ 9 in the overnights from 8:20-9:20 p.m. But this does not mean, of course, that results among adults 18-49 will also lead the pack. Next was a repeat of NCIS: Los Angeles (5.1/ 8 from 9:20-10:20 p.m.), followed by a repeat of The Good Wife (3.7/ 7 from 10:30-11 p.m.). Note: Results in the 11 p.m. half-hour were not available. 

 

ABC summer favorite Wipeout finished second in the overnights in its time period, with a 4.4/ 7 from 8:20-9:20 p.m. But that should be more than enough to win the time period among adults 18-49. Wipeout led into lackluster Shaq Vs. (2.8/ 4 from 9:20-10:20 p.m.), followed by the season-premiere of newsmagazine Primetime: Crime at a last-place 2.3/ 4 from 10:20-11 p.m.

 

Elsewhere, back-to-back repeats of Fox’s Glee averaged an uneventful 2.8/ 4. And The CW aired encore telecasts of Plain Jane (#5: 1.0/ 2) and Life Unexpected (#5: 0.5/ 1).

 

As a reminder, here is what you will be seeing on the broadcast networks on Tuesdays this fall (with new shows in caps and bolded in red), followed by the odds of survival for the new series.  

 
ABC
 8:00 p.m.: NO ORDINARY FAMILY
 9:00 p.m.: Dancing With the Stars (new time)
10:00 p.m.: DETROIT 1-8-7
 
CBS
 8:00 p.m.: NCIS
 9:00 p.m.: NCIS: Los Angeles
10:00 p.m.: The Good Wife
 
NBC
 8:00 p.m.: The Biggest Loser (two hours)
10:00 p.m.: Parenthood
 
Fox
 8:00 p.m. Glee (new time)
 9:00 p.m.: RAISING HOPE
 9:30 p.m.: RUNNING WILDE
 
CW
 8:00 p.m.: One Tree Hill (new day)
 9:00 p.m. Life Unexpected (new day)
 

Odds of Survivor for the New Shows (based on 1-1 to 10-1):

 
No Ordinary Family (ABC): 8-1

Detroit 1-8-7 (ABC): 4-1

Raising Hope (Fox): 10-1
Running Wilde (Fox): 10-1
 
Source: Nielsen Media Research data (R = repeat)

 
 

National Ratings in Prime-Time:

Week of August 23, 2010

 

The 62nd Annual Primetime Emmy Awards aired on NBC three weeks earlier than the year-ago festivities, and it ranked first overall for the week in both total viewers (13.50 million) and adults 18-49 (4.1 rating/12 share). Comparably, that was virtually identical to the year-ago telecast on CBS (on Sept. 20, 2009), but it was not able to lift the Peacock net to weekly victory. CBS, which featured San Diego at New Orleans on Preseason Football on Thursday, won the week in households, total viewers and adults 25-54, extending its viewer winning streak to 10 consecutive weeks. Fox, which featured Pittsburgh at Denver on Preseason Football on Sunday, ranked first in adults 18-49 and adults 18-34. Both CBS and Fox were close to year-ago levels.