Emmys Do Not Lead NBC to Weekly Victory


Wednesday, September 1, 2010


Prime-Time Metered Market Tuesday Ratings:

NBC Wins Final Night in August 

National Ratings in Prime-Time:

Week of August 23, 2010


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:

A Different David

Prime-Time Metered Market Tuesday Ratings:
NBC Wins Final Night in August  


Tuesday 8/31/10



NBC 6.2/10
CBS   4.9/ 8
ABC 3.4/ 6
Fox    2.8/ 4
CW    0.7/ 1

-Note: Due to the President’s address to the country last night, the year-to-year overnight comparisons are not included.


-Number of Days Until Start of 2010-11 Season: 19


-Yesterday’s Winners:

America’s Got Talent (NBC)

-Yesterday’s Losers (excluding repeats):

Shaq Vs. (ABC), Primetime: Crime (ABC)


-Ratings Breakdown:
NBC led this atypical final Tuesday in August, with a 27 percent advantage over second-place CBS. Third overall was ABC, followed by Fox and The CW. I refer to this night in this fashion because the Big 4 networks aired coverage of President Obama’s news conference, which performed as follows from approximately 8-8:20 p.m. Note: All times are Eastern.


President Obama Address – 8 p.m.

ABC: 4.6 rating/8 share, NBC: 4.3/ 8, CBS: 3.9/ 7, Fox: 2.0/ 4


Due to the approximate finish time of the President’s speech, all program results on ABC, CBS, NBC and Fox are also estimated. On that note, NBC game show Minute to Win It averaged a 4.0 rating/6 share in the overnights from 8:20-9 p.m., finishing third in the time period. Just renewed America’s Got Talent followed with a dominant 7.3/12 from 9-11 p.m., with the half-hour breakdown as follows:

America’s Got Talent (NBC)
 9:00 p.m.: 6.9/11 (#1)
 9:30 p.m.: 7.4/11 (#1)

10:00 p.m.: 7.4/12 (#1)

10:30 p.m.: 7.4/13 (#1)


On CBS, a repeat of NCIS followed the President’s address with a dominant 5.6/ 9 in the overnights from 8:20-9:20 p.m. But this does not mean, of course, that results among adults 18-49 will also lead the pack. Next was a repeat of NCIS: Los Angeles (5.1/ 8 from 9:20-10:20 p.m.), followed by a repeat of The Good Wife (3.7/ 7 from 10:30-11 p.m.). Note: Results in the 11 p.m. half-hour were not available. 


ABC summer favorite Wipeout finished second in the overnights in its time period, with a 4.4/ 7 from 8:20-9:20 p.m. But that should be more than enough to win the time period among adults 18-49. Wipeout led into lackluster Shaq Vs. (2.8/ 4 from 9:20-10:20 p.m.), followed by the season-premiere of newsmagazine Primetime: Crime at a last-place 2.3/ 4 from 10:20-11 p.m.


Elsewhere, back-to-back repeats of Fox’s Glee averaged an uneventful 2.8/ 4. And The CW aired encore telecasts of Plain Jane (#5: 1.0/ 2) and Life Unexpected (#5: 0.5/ 1).


As a reminder, here is what you will be seeing on the broadcast networks on Tuesdays this fall (with new shows in caps and bolded in red), followed by the odds of survival for the new series.  

 9:00 p.m.: Dancing With the Stars (new time)
10:00 p.m.: DETROIT 1-8-7
 8:00 p.m.: NCIS
 9:00 p.m.: NCIS: Los Angeles
10:00 p.m.: The Good Wife
 8:00 p.m.: The Biggest Loser (two hours)
10:00 p.m.: Parenthood
 8:00 p.m. Glee (new time)
 9:00 p.m.: RAISING HOPE
 9:30 p.m.: RUNNING WILDE
 8:00 p.m.: One Tree Hill (new day)
 9:00 p.m. Life Unexpected (new day)

Odds of Survivor for the New Shows (based on 1-1 to 10-1):

No Ordinary Family (ABC): 8-1

Detroit 1-8-7 (ABC): 4-1

Raising Hope (Fox): 10-1
Running Wilde (Fox): 10-1

Source: Nielsen Media Research data (R = repeat)


National Ratings in Prime-Time:

Week of August 23, 2010


The 62nd Annual Primetime Emmy Awards aired on NBC three weeks earlier than the year-ago festivities, and it ranked first overall for the week in both total viewers (13.50 million) and adults 18-49 (4.1 rating/12 share). Comparably, that was virtually identical to the year-ago telecast on CBS (on Sept. 20, 2009), but it was not able to lift the Peacock net to weekly victory. CBS, which featured San Diego at New Orleans on Preseason Football on Thursday, won the week in households, total viewers and adults 25-54, extending its viewer winning streak to 10 consecutive weeks. Fox, which featured Pittsburgh at Denver on Preseason Football on Sunday, ranked first in adults 18-49 and adults 18-34. Both CBS and Fox were close to year-ago levels.


NBC ranked second across the board (tied with CBS in adults 18-49), also at levels on par with the year-ago week, while flat ABC had to settle for the No. 3 spot this week. Perennial cellar dweller The CW dipped by margins of 20 to 40 percent compared to one year earlier. 


In other specials news, The Miss USA Pageant moved to NBC this year with a respectable 6.06 million viewers (#23 overall) and a 1.9/ 5 among adults 18-49 (#14t) in the Monday 9-11 p.m. block. 


What follows are the final national ratings for the week of August 23, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the original series scorecard, the top 20 rated programs of the week, and the top rated networks on basic cable.  


 CBS: 4.2 rating/8 share (- 2), NBC: 4.0/ 7 (- 2), Fox: 3.1/ 6 (+ 7), ABC: 2.7/ 5 (+ 8), CW: 0.6/ 1 (-33)

-Total Viewers:

CBS: 6.62 million (no change), NBC: 6.37 (no change), Fox: 5.06 (+ 6), ABC: 4.30 (+13), CW: 910,000 (-32)


-Adults 18-49:

Fox: 1.8 rating/7 share (+ 6), CBS and NBC: 1.8/6 (no change each), ABC: 1.3/ 4 (+ 8), CW: 0.3/ 1 (-40)


-Adults 25-54:

CBS: 2.3/ 7 (no change), NBC: 2.2/ 6 (no change), Fox: 2.0/ 6 (+ 5), ABC: 1.6/ 5 (+14), CW: 0.4/ 1 (-20)


-Adults 18-34:

Fox: 1.6/ 6 (no change), NBC: 1.5/ 5 (+ 7), CBS: 1.3/ 5 (+ 8), ABC: 1.0/ 4 (no change), CW: 0.4/ 1 (-20)


New Summer Series Scorecard (in order of total viewers):

America’s Got Talent (NBC) – Tuesday 9 p.m.

Viewers: 10.79 million (#2 overall), A18-49: 3.1/ 9 (#3 overall)

America’s Got Talent (NBC) – Wednesday 9 p.m.

Viewers: 10.52 million (#3), A18-49: 2.7/ 8 (#7t)


Big Brother (CBS) – Wednesday 8 p.m.

Viewers: 7.99 million (#9), A18-49: 2.8/ 9 (#4t)


Wipeout (ABC) – Tuesday 8 p.m.

Viewers: 7.98 million (#10), A18-49: 2.7/ 9 (#7t)


Big Brother (CBS) – Thursday 8 p.m.

Viewers: 7.87 million (#11), A18-49: 2.8/ 9 (#4t)


Big Brother (CBS) – Sunday 8 p.m.

Viewers: 7.80 million (#12), A18-49: 2.8/ 8 (#4t)


Minute to Win It (NBC) – Wednesday 8 p.m.

Viewers: 6.44 million (#16t), A18-49: 1.9/ 6 (#14t)


Rookie Blue (ABC) – Thursday 9 p.m.

Viewers: 5.78 million (#25), A18-49: 1.6/ 5 (#24t)


Bachelor Pad (ABC) – Monday 8 p.m.

Viewers: 5.76 million (#26), A18-49: 2.0/ 6 (#13)


Masterchef (Fox) – Wednesday 8 p.m.

Viewers: 5.09 million (#33), A18-49: 2.2/ 7 (#11t)


Shaq Vs. (ABC) – Tuesday 9 p.m.

Viewers: 3.84 million (#49), A18-49: 1.7/ 5 (#21t)

NightlinePrime: Secrets of Your Mind: Why We Do What We Do (ABC) – Thursday 10 p.m.

Viewers: 3.79 million (#50), A18-49: 1.0/ 3 (#57t)


Dating in the Dark (ABC) – Monday 10 p.m.

Viewers: 3.72 million (#51), A18-49: 1.4/ 4 (#32t)


Persons Unknown (NBC) – Saturday 9 p.m. (series finale)

Viewers: 1.58 million (#72), A18-49:


Persons Unknown (NBC) – Saturday 8 p.m.

Viewers: 1.4473 million (#), A18-49: 0.3/ 1 (#77t)


Plain Jane (CW) – Wednesday 9 p.m.

Viewers: 1.13 million (#77), A18-49: 0.4/ 1 (#75t)


Top 20 Rankings


-Total Viewers:

The 62nd Annual Primetime Emmy Awards (NBC): 13.50 million, America’s Got Talent – Tuesday (NBC): 10.79, America’s Got Talent – Wednesday (NBC): 10.52, Preseason Football: Pittsburgh at Denver (Fox): 10.13, NCIS R (CBS): 9.19, 60 Minutes R (CBS): 8.74, Two and a Half Men R (CBS): 8.39, The Big Bang Theory R (CBS): 8.36, Big Brother – Wednesday (CBS): 7.99, Wipeout – Tuesday (ABC): 7.98, Big Brother – Thursday (CBS): 7.87, Big Brother – Sunday (CBS): 7.80, NCIS: Los Angeles R (CBS): 6.96, The Mentalist R (CBS): 6.62, Criminal Minds R (CBS): 6.47, Minute to Win It – Wednesday (NBC) and Preseason Football: Dallas at Houston (CBS): 6.44 each, CSI: Miami R (CBS): 6.38, Minute to Win It – Tuesday (NBC): 6.18, CSI: NY R (CBS): 6.12

 -Adults 18-49:

The 62nd Annual Primetime Emmy Awards (NBC): 4.1 rating/12 share, Preseason Football: Pittsburgh at Denver (Fox): 3.7/11, America’s Got Talent – Tuesday (NBC): 3.1/ 9, Big Brother – Wednesday (CBS): 2.8/ 9, Big Brother – Sunday (CBS): 2.8/ 8, The Big Bang Theory R (CBS): 2.8/ 7, Wipeout – Tuesday (ABC) and Big Brother – Thursday: 2.7/ 9 each, America’s Got Talent – Wednesday (NBC): 2.7/ 8, Two and a Half Men R (CBS): 2.4/ 7, Preseason Football: Dallas at Houston (CBS): 2.2/ 8, Masterchef (Fox): 2.2/ 7, Bachelor Pad (ABC): 2.0/ 6, Wipeout – Thursday R (ABC): 1.9/ 7, Minute to Win It – Tuesday (NBC) and Minute to Win It – Wednesday (NBC): 1.9/ 6 each, Miss Universe Pageant (NBC): 1.9/ 5, Rules of Engagement R (CBS) and Lie to Me (Fox): 1.8/ 5 each




What follows are the top 10 rated networks on cable in prime-time for the week of August 23 based on total viewers and the three key demos:


Total Viewers:

USA: 3.25 million, TNT: 2.41, ESPN: 2.38, Nick at Nite: 1.82, Fox News: 1.71, History: 1.70, TBS: 1.50, A&E: 1.45, Lifetime: 1.43, HGTV: 1.36


Adults 18-49:

USA: 1.29 million, ESPN: 1.11 million, TNT: 883,000, TBS: 846,000, History: 774,000, Comedy Central: 696, A&E: 692,000, MTV: 665,000, Lifetime: 655,000, FX: 624,000


Adults 25-54:

USA: 1.37 million, ESPN: 1.16 million, TNT: 1.01 million, History: 872,000, TBS: 766,000, A&E: 731,000, Lifetime: 714,000, Syfy: 631,000, Discovery: 595,000, Bravo: 589,000


Adults 18-34:

USA: 597,000, MTV: 528,000, ESPN: 511,000, Comedy Central: 479,000, TBS: 452,000, FX: 342,000, TNT: 333,000, ABC Family: 329,000, Nick at Nite: 320,000, History: 317,000


Source: Nielsen Media Research data (R = repeat; t = tie)


Ratings Box:

What’s Hot/What’s Not


-Record Hardcore Pawn on truTV:

Recently launched truTV series Hardcore Pawn, which focuses on a Detroit family-owned pawn shop, rose to a record 2.09 million viewers on Monday at 10 p.m., building by five percent from the August 17 series premiere. Results among target adults 18-49 (1.07 million) and men 18-49 (645,000) increased by 11 percent and 14 percent, respectively. 


-GSN’s Baggage Cracks the One Million Mark:

Original relationship-driven GSN strip Baggage, which premiered in April, reached a new zenith with a combined delivery of 1.07 million viewers for the 6:30 p.m. and 9:30 p.m. telecasts on Thursday, Aug. 26. 


National Ratings in Syndication – Week of August 16, 2010:

What follows are the top 20 rated programs based on households in syndication (first-run and off-network) for the week of August 16, 2010:


Wheel of Fortune (CBS Television Distribution): 5.7 rating, Jeopardy (CBS): 4.7, Two and a Half Men (Warner Bros.): 4.4, Judge Judy (CBS): 4.1, Entertainment Tonight (CBS): 3.4, Everybody Loves Raymond (CBS) and Family Guy (Twentieth Television): 3.1 each, Oprah (CBS) and CSI: NY (CBS): 3.0 each, Inside Edition (CBS) and The Office (NBC Universal): 2.7 each, Law & Order: Criminal Intent – Weekend (NBCU): 2.6, Seinfeld (Sony Pictures Television) and Two and a Half Men – Weekend (Warner Bros.): 2.5 each, George Lopez (Warner Bros.): 2.4, Who Wants to Be a Millionaire (Disney-ABC): 2.3, Live with Regis & Kelly (Disney-ABC) and King of the Hill (Twentieth): 2.2 each, Friends (Warner Bros.), CSI: Miami (CBS) and Seinfeld – Weekend (SPT): 2.1 each


Source: Nielsen Media Research data (R = repeat)


On the Air Tonight:
Prime-Time Programming Options


Wednesday 9/01/10

 8:30 p.m. The Middle (R)
 9:00 p.m. Modern Family (R)
 9:30 p.m. Cougar Town (R)

10:00 p.m. Castle (R)

 8:00 p.m. Big Brother
 9:00 p.m. Criminal Minds (R)

10:00 p.m. CSI: NY (R)

 8:00 p.m. Minute to Win It
 9:00 p.m. America’s Got Talent

10:00 p.m. Law & Order: SVU (R)

 8:00 p.m. Masterchef (two hours)
 8:00 p.m. America’s Next Top Model (R)
 9:00 p.m. Plain Jane

TV Tidbits:

Notes of Interest

-More America’s Got Talent:

NBC has renewed summer favorite America’s Got Talent for a sixth season, with host Nick Cannon and judges Piers Morgan, Sharon Osbourne and Howie Mandel all confirmed to return. Morgan’s continuation is somewhat of a surprise given he is expected to replace Larry King on CNN. 

-In Other Renewal News:

On the heels of a record 3.9 million viewers for part one of the reunion show on Monday, Bravo has picked-up The Real Housewives of New Jersey for a third season. Villainess Danielle Staub is not expected to return, however. Also renewed was The Real Housewives of New York for season four.

-Bones Labor Day Marathon:

TNT will air an eight-hour marathon of crime solver Bones on Monday, Sept. 6 beginning at 12 p.m. ET, leading into original episodes of The Closer, featuring Emmy winner Kyra Sedgwick, and freshman hit Rizzoli & Isles. 

TV Trivia Time:
A Different David

Who played the role of David in the pilot of feel-good family drama Eight is Enough?


a)      Desi Arnaz, Jr.

b)      Billy Crystal

c)      Mark Hamill

d)      Ralph Macchio

e)      Tom Wopat


The answer to yesterday’s question…


What did Steve Elliot do for a living on feel-good sitcom Petticoat Junction?

auto mechanic
county clerk
crop duster

Is: d) crop duster. Betty Jo’s husband Steve was frequently seen flying his small plane over Hooterville dusting those endless miles of crops. All together now…


Come ride the little train that is rolling down the tracks to the junction.
(Petticoat Junction)
Forget about your cares, it is time to relax at the junction.
(Petticoat Junction)

Lotsa curves, you bet. Even more when you get
To the junction, Petticoat Junction.

There’s a little hotel called the Shady Rest at the junction.
(Petticoat Junction)
It is run by Kate, come and be her guest at the junction.
(Petticoat Junction)
And that’s Uncle Joe, he’s a movin’ kind of slow at the junction,
Petticoat Junction.


-Current kudos goes to:
Dave Aiken, Mary Bancroft, Gerry Bixenspan, Barbara Bloomfield, Jim Brams (2x), Donald Bratcher, Larry Collins, Tom Condosta, Kay Copeland, Mark Cosenza, Leslie Creason, Sue Doron (2x), Laura Forman, Julie Friedlander, George Gardner, Jerry Gibbons, Edward Gold, Maureen Goldman, Ed Griffis, Robin Hamula, Barb Hemberger, Carolyn Hommel, Bob Ingersoll, Deb Kainer, Mary Kalnin, Tom Kilgallon, Irene Kirschner, Steve Kurtzer, Stephen LaRue, Patty Lynch, Kathy Martin, Tom Mertes, Debbie Mirr, Bill Nuss, Sandra Pettway, Arthur Reinstein, Con Rigg, Colleen Roth, Neal Saban, Anthony Salerno, Janet Shute, Mark Simmons, Ronnie Tallant, Carol Teichman. Rick Vosk, Linda Weeks, Tammy Wiard, Ken Zagor