On March 13, WGN America and its original series Salem will turn the official SXSW Film opening party into a "witches' playground," complete with fortune tellers, aerial dancers and other elements of the supernatural.
While the festivities are appropriate for the date—Friday the 13th—it'll also serve as a way for WGN America to reiterate that it's now "a cable destination for high-quality programming,"
"We decided to go to SXSW because we wanted to reach the passionate creative community that is there looking for shows to embrace," said Brian Dollenmayer, evp of marketing and promotions for WGN America and Tribune Studios.
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