Election '08 Web Ads Flat

NEW YORK Barack Obama Exposed. Over the past several months, phrases like this have appeared alongside articles referring to the Democratic presidential nominee on sites like WashingtonPost.com.

These contextually targeted ads — clever or incendiary, depending upon your bent — are the product of the conservative publisher Human Events, which has executed just the sort of potentially persuasive political campaign for which the Web would be a perfect platform. But so far, they represent an anomaly rather than the norm.

When

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