Eight Local Political Spots With Huge Pricetags

Half a minute in a swing state like Virginia can cost a whole lot of money

Regardless of your position on the free-market economy, it's got to be frustrating when it turns out that some vital product is in such scarce supply that demand goes right through the roof. Like local airtime in Virginia, for instance. Ideally, none of the ads listed here would cost more than a couple of thousand dollars—some would only run a few hundred. But super PACs and campaigns need to spend their money, and the election season only lasts so long. So here are some inflammatory political ads and their five-digits price tags to run just once, in one market, on one station in the crucial state of Virginia, where little tiny DMA's like Roanoke turn into heavy hitters with all the leverage in the world.