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Custom dog food brand Ollie has ambitions to advertise on linear TV. But before taking the plunge, Ollie intends to learn what it can from streaming.
This month, the direct-to-consumer company is testing a monthlong video advertising campaign on Hulu. The 15-second dog-dense spots mark an effort to diversify from social media, where Ollie presently spends most of its marketing dollars, and help hone the brand’s approach to longer-form video marketing, said co-founder and chief experience officer Gabby Slome.
“The
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