Does America Now Like Soccer? World Cup Ratings Hint at It

U.S.-Belgium got a 9.6 rating on ESPN, 1.8 on Univision

Yes, that's it for the U.S. in the World Cup, but we went out with a bang: ESPN boasted its second-highest rating ever for a soccer match with a whopping 9.6 (people are watching during the day, so from your boss, shame on you, and, from the networks, thank you). Univision generated a 1.8 (representing 2.4 million viewers).

The latter's streaming video didn't crack under the strain of its mammoth viewership (ESPN had a brief outage during the Germany-Algeria match two days ago, but that still reached 1.7

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