DOA Results for the CW’s New Sunday

Monday, October 6, 2008
Prime-Time Ratings:
Weekend Highlights
Ratings Box:
What’s Hot/What’s Not
On the Air Tonight:
Prime Time Programming Options
TV Tidbits:
Notes of Interest
TV Trivia Time:
Need a Token?
Prime-Time Ratings:
Weekend Highlights
Friday 10/03/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

CBS   5.3/10
ABC 3.4/ 6
Fox    3.3/ 6
NBC 3.3/ 6
CW    1.1/ 2
-Total Viewers:

CBS: 8.10 million, Fox: 5.11, NBC: 5.04, ABC: 4.91, CW: 1.74

-Adults 18-49:

CBS: 2.2 rating/7 share, ABC: 1.5/ 5, NBC and Fox: 1.4/ 4 each, CW: 0.7/ 2


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.