Do-Gooder Marketers Do the Soft Sell

NEW YORK The music video for Radiohead’s “All I Need” begins with slow, somber musical beats and a split screen revealing images of children. One side shows a child waking up, dressing for school and eating breakfast. The other, youngsters living in dingy conditions and toiling in a sweatshop.

The last shot pairs the one boy back from school removing his kicks with a boy assembling the last pieces of a strikingly similar sneaker in a factory.

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