Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Disney’s first streaming bundle of multiple OTT services is coming down the pike, and it’ll cost the same as a standard Netflix subscription.
Later this year, the media company will offer customers access to its three OTT services: ad-supported Hulu; subscription sports-streaming service ESPN+; and Disney+, the soon-to-launch streaming service that will be home of family-friendly content from its Disney, Pixar, Marvel, Star Wars and National Geographic brands.
The bundled service will be available starting Nov. 12, the same day Disney+ is slated to debut, said Disney CEO Bob Iger, who announced the news Tuesday during Disney’s quarterly earnings call with investors.
The cost of the service bundle will come to $12.99
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in