Disney Puts Streaming Center Stage in Major Restructure

Kareem Daniel will lead its new media and entertainment distribution group and its ad sales oversight

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The Walt Disney Company is reorganizing and streamlining its media and entertainment businesses to position its burgeoning and fast-growing streaming arm at the center of its entertainment future.

As part of the restructure, the company will bring distribution and commercialization, including Disney ad sales chief Rita Ferro’s advertising sales team under the media and entertainment distribution group, which will also be responsible for Disney streaming services such as Disney+, ESPN, Hulu and a forthcoming international streamer that the company will premiere in 2021.

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