Disney Points Live Sports Advertisers to GMA, Freeform, Other ESPN Content

It’s the first media company to share its coronavirus strategy

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Late last week, TV found itself in “uncharted territory” as networks began to navigate the ad sales fallout of sports cancellations, as well as other seismic ripples as a result of the growing COVID-19 pandemic.

Now, media companies have begun to formulate their short-term ad sales strategies, with Disney becoming the first to publicly share its plans. They include pointing its live sports advertisers to other programming in its portfolio, including Good Morning America and its Freeform original series.

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