When Disney acquired kid-centric virtual world Club Penguin in 2007 and social gaming company Playdom in 2010, many industry experts expected the company to use its intellectual property to grow those businesses. That hasn’t necessarily been the case.
“The benefit to each of those companies in being owned by Disney is that you can take [Playdom’s expertise in social gaming and Club Penguin’s in kid-focused virtual worlds] and exploit that competitive advantage you already have by taking really great iconic brands and leveraging them.
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