Disney will release Frozen 2 on its streaming service Disney+ on Sunday, three months earlier than planned, the company said Friday night, hours after President Donald Trump declared a national emergency amid the spread of the coronavirus.
Update: Frozen 2 ultimately made its Disney+ debut even earlier than that: Disney added the movie to its streaming service on Saturday night.
With the surprise movie, Disney+ became the first streaming service to capitalize on the influx of families practicing social distancing and self-quarantining at home as most social activities and events have been canceled due to the coronavirus concerns.
“Frozen 2 has captivated audiences around the world through its powerful themes of perseverance and the importance of family, messages that are incredibly relevant during this time, and we are pleased to be able to share this heartwarming story early with our Disney+ subscribers to enjoy at home on any device,” Disney CEO Bob Chapek...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in