Disney+ will raise its U.S. price to $7.99 a month as the company invests heavily in more original programming and pushes to significantly increase its international subscription footprint.
The price hike, which goes into effect on March 26, 2021, was announced during a news-packed, four-hour virtual presentation to investors Thursday. The new $7.99 per month price, or $79.99 per year for an annual subscription, means the Disney+ bundle, which includes Disney+, Hulu and ESPN+, will also cost more.
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