So here's something advertisers are unlikely to be wild about: Auto Hop, a new feature on Dish Network, will allow subscribers to automatically skip broadcast ads in DVR playback (starting the day after broadcast), rather than merely fast-forwarding, according to the company.
"Dish satellite subscribers will now get the feature viewers have been waiting for since the beginning of television—the choice to automatically skip over commercials," the company said in a statement.
With the average cost for a 30-second spot climbing again—now at $111,500, according to TVB—expect some serious blowback from the ad industry as buyers try to figure out how to count Dish's 14 million subscribers during CPM negotiations during the upfront.
Sell-side analysts at Bernstein Research issued a report within hours of the Dish announcement, noting Dish's litany of carriage negotiation showdowns in the recent past (last week, the satellite service dropped AMC Networks, which AMC blamed on litigation...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in