Discovery Communications president and CEO David Zaslav said here Tuesday that Oprah Winfrey will have “a very meaningful presence” on network OWN, which will launch Jan. 1, 2011.
He also said that newly hired COO Peter Liguori will help the company define its cable network brands more clearly and market them better.
“He is a great marketer,” Zaslav said at the annual UBS Global Media & Communications Conference. “He’s going to work with us on…what each and everyone of our brands is when they are at their best.”
Instead of putting on content for pure short-term ratings, “to succeed, we really need to figure out what our brands are,” he said.
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