Rich Ross, former CEO of Shine America and chairman of Walt Disney Studios, had been on the job for just 72 hours as Discovery Channel's new president when he met with reporters this week.
Still, Ross already had a clear sense of how to bolster Discovery Communications' flagship network, which has suffered ratings erosion. The key, he said, will to be "authentic."
"It's really important that we look into this incredible brand and all the programming that we make and make sure that's what we stand for," he told journalists at the Television Critics Association winter press tour.
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