Discovery Gets Ready for Another Record Upfront

First-ever scripted projects

On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where Discovery Communications works the kinks out of its New York upfront presentation, and a leather case embossed with the name of his favorite Windy City steak house, The Capital Grille, crouches on his desk.

Opening the case with a flourish, the Discovery ad sales president reveals four steak knives nestled in a bed of velvet.

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