Discovery Enlists Michael Phelps for Shark Week, Announces Revival of Trading Spaces Ahead of Upfronts

Will also be rebooting Cash Cab and Mythbusters

As Discovery Communications goes into this year’s upfront, the company is touting the strength of its intellectual property (IP), and is backing that up by reviving some of its biggest brands like Trading Spaces, Cash Cab and Mythbusters, all of which will be returning in the next year.

Discovery Communications has pivoted “from a company that is about channels to a company that is about IP,” said David Zaslav, president and CEO, Discovery Communications, during an upfront press event this morning.

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