Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Discovery Communications is reportedly developing its own streaming service modeled after HBO Go. The company wants to charge cable subscribers an additional fee for on-demand access to programming like Here Comes Honey Boo Boo, Shark Week and Cake Boss.
According to executive chairman and founder John Hendricks, Discovery’s portfolio of channels has an abundance of content just sitting on the shelf. Netflix and Amazon license mostly older TV shows from seasons past, Hendricks said, leaving content between three and 18 months old unavailable online.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in