Discovery Communications has poached DirecTV exec Paul Guyardo, who will join the company in the newly created role of chief commercial officer. Guayardo, who starts Oct. 5, will oversee the company's U.S. ad sales, digital media, licensing and consumer products, consumer insights, and data analytics. He'll report to Discovery Communications president and CEO David Zaslav.
Guyardo will be tasked with developing new ways for Discovery to monetize its assets to distributors, advertisers and consumers, as well as emerging revenue streams like global licensing.
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