DirecTV’s pricey NFL promotion, the biggest subscriber increase in seven years, has more than paid off: The satellite TV provider outshone analysts’ expectations and bucked industry trends, according to The New York Post.
This year, the company offered new subscribers a free year of the NFL Sunday Ticket football package with their two-year contracts, saving customers more than $300 for the season. It was a risky deal for DirecTV, which pays the NFL about $1 billion a year for exclusive rights to show out-of-market games on Sunday afternoons, but the company’s latest earnings report is proving that the bet was worth it.
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