Diluted Three-Way Leadership for the Week of Nov. 8

THE PROGRAMMING INSIDERWednesday, November 17, 2010 National Ratings in Prime-Time:Week of November 8, 2010 Ratings Box:What’s Hot/What’s Not On the Air Tonight:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time: Don’t Be a Dingbat ________________________________________________________________________________ Note: Due to the early release of The Programming Insider, metered market ratings for Tuesday, Nov. 16 were not available at press time. But don’t forget to check out the fast affiliate results at PIFeedback.com by approximately 12 p.m. ET. National Ratings in Prime-Time:Week of November 8, 2010 It was a week of three-way leadership, with CBS tops in households and total viewers; Fox first in adults 18-49 and adults 18-34; and ABC and CBS tied for No. 1 among adults 25-54. But all three networks were down year-to-year, with ABC’s erosion the largest at as much as 20 percent among adults 18-34. NBC and The CW were also on the downside, with each of the networks bleeding in the five surveyed categories. Considering New England at Pittsburgh on Sunday Night Football led the rankings with a considerable 21.18 million viewers and an 8.1 rating/20 among adults 18-49, NBC finishing third overall in households and total viewers, and fourth in adults 18-49 and adults 25-54 proves how weak the rest of its line-up is. In specials news, NBC News hour Matt Lauer Reports: George W. Bush was nothing special at 7.04 million viewers (#44) and a 1.8/ 5 among adults 18-49 (#49t) in the Monday 8 p.m. hour. Considerably stronger was The 44th Annual CMA Awards on ABC at 16.48 million viewers (#5) and a 4.7/13 in the demo (#3) in the Wednesday 8-11 p.m. block, which was a minor drop from year-ago levels. In interesting casting news, Teri Hatcher as Lois Lane’s mother on The CW’s veteran Smallville had no noticeable impact on the ratings, with 2.90 million viewers (#81 overall) and a 1.3/ 4 among adults 18-49 (#68t). What follows are the live plus same day ratings for the week of November 8, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman series scorecard, the top 30 rated programs for the week, and the top rated networks on basic cable. -Households:CBS: 6.6 rating/11 share (- 8), ABC: 6.3/11 (-10), NBC: 4.7/ 8 (- 8), Fox: 4.3/ 7 (-10), CW: 1.4/ 2 (- 7) -Total Viewers: CBS: 10.72 million (- 7), ABC: 10.11 (- 9), NBC: 7.37 (- 9), Fox: 7.26 (-10), CW: 2.23 (- 5) -Adults 18-49:Fox: 2.8 rating/8 share (-10), ABC: 2.6/ 8 (-19), CBS: 2.5/ 7 (-11), NBC: 2.4/ 7 (-14), CW: 1.0/ 3 (- 9) -Adults 25-54:CBS: 3.4/ 9 (- 8), ABC: 3.4/ 9 (-13), Fox: 3.0/ 8 (- 9), NBC: 2.9/ 7 (- 9), CW: 0.9/ 2 (-10) -Adults 18-34:Fox: 2.6/ 8 (-13), NBC: 2.0/ 6 (-17), ABC: 2.0/ 6 (-20), CBS: 1.6/ 5 (-16), CW: 1.2/ 4 (-14) ---------- New Series Scorecard (in order of total viewers)Grades are based on competitive time period rank; retention from the lead-in (if not the 8 p.m. show), the recent and year-ago time period; and the buzz factor, if any. Pre-empted this week: Better With You (ABC) and The Whole Truth (ABC) Mike & Molly (CBS) – Mon. 9:30 p.m. Viewers: 10.80 million (#21), A18-49: 3.5/ 9 (#15t) Grade: B Retention out of Two and a Half Men (Viewers: 13.63 million; A18-49: 4.3/11 at 9 p.m.) this week was a respectable 79 percent in total viewers and 81 percent among adults 18-49. But without the lead-in support, chances are Mike & Molly would crumble. ----- Blue Bloods (CBS) – Fri. 10 p.m. Viewers: 10.57 million (#22), A18-49: 1.6/ 5 (#58t) Grade: B Despite the older skew, over 10-million viewers on low-HUT level Friday is still worthy of positive mention. ----- Hawaii Five-O (CBS) – Mon. 10 p.m. Viewers: 10.23 million (#26), A18-49: 2.9/ 8 (#24t) Grade: B- One year earlier, former time period occupant CSI: Miami was a considerably stronger option with 14.38 million viewers and a 4.0 rating/11 share among adults 18-49 (on Nov. 9, 2009). But keep in mind that the lead-in support from The Big Bang Theory last year was notably better than Mike & Molly now. ----- $#*! My Dad Says (CBS) - Thurs. 8:30 p.m.Viewers: 9.72 million (#28), A18-49: 2.9/ 8 (#24t)Grade: CDominance, of course, is certainly good. But retention for $#*! My Day Says out of The Big Bang Theory this week (Viewers: 13.11 million; A18-49: 4.2/12 at 8 p.m.) was still lacking at 74 percent in total viewers and 69 percent among adults 18-49. ----- The Defenders (CBS) – Wed. 10 p.m.Viewers: 8.40 million (#35), A18-49: 1.8/ 5 (#49t)Grade: C Opposite The 44th Annual CMA Awards on ABC (Viewers: 16.49 million; A18-49: 4.7 rating/13 share from 8-11 p.m.), The Defenders dipped to a series low. Retention out of diluted lead-in Criminal Minds (Viewers: 12.56 million; A18-49: 3.1/ 8 at 9 p.m.) was typically modest at 67 percent in total viewers and 58 percent among adults 18-49.----- No Ordinary Family (ABC) – Tues. 10- p.m.Viewers: 7.87 million (#38), A18-49: 2.2/ 6 (#42t)Grade: C Given the severity of the competition -- CBS’ NCIS (Viewers: 19.87 million; A18-49: 4.0/11) and Fox’s Glee (Viewers: 10.99 million; A18-49: 4.6/13) -- this is a passing performance for No Ordinary Family. ----- Detroit 1-8-7 (ABC) – Tues. 10- p.m.Viewers: 7.55 million (#39), A18-49: 1.7 rating/ 5 share (#52t) Grade: F The third-place time period finish in adults 18-49 and retention out of the live Dancing with the Stars Results Show (Viewers: 16.96 million, A18-49: 3.4/ 9 at 9 p.m.) of just 45 percent in total viewers and 50 percent in the demo are two reasons why ABC should reconsider the additional episode order. ----- Law & Order: Los Angeles (NBC) – Wed. 10 p.m.Viewers: 6.80 million (#46), A18-49: 1.7/ 5 (#52t) Grade: C- LOLA is moving to Tuesdays at 10 p.m. effective on February 8 out of The Biggest Loser: Couples.-----Raising Hope (Fox) – Tues. 9 p.m.Viewers: 5.77 million (#53), A18-49: 2.5/ 7 (#34t)Grade: C- Yes, the retention out of Glee this week was only 53 percent in total viewers and 54 percent among adults 18-49. But considering this faces Dancing with the Stars, NCIS: Los Angeles and The Biggest Loser, Fox was wise to grant the Malcolm in the Middle-like charmer a full season renewal. Too bad more viewers have not discovered Raising Hope. ----- The Event (NBC) – Mon. 9 p.m. Viewers: 5.54 million (#54), A18-49: 1.7/ 4 (#52t) Grade: F Taking a break (for new midseason drama The Cape) is unlikely to help. ----- Outsourced (NBC) - Thurs. 9:30 p.m.Viewers: 5.47 million (#55), A18-49: 2.6/ 7 (#32t)Grade: C- NBC needs a mass appeal hit sitcom and Outsourced, unfortunately, is not it. Retention out of The Office (Viewers: 7.15 million; A18-49: 3.6/10 at 9 p.m.) was a similar 77 percent in total viewers and 72 percent among adults 18-49. Effective on Jan. 20, Outsourced moves to Thursday at 10:30 p.m. (out of relocated 30 Rock). ----- Undercovers (NBC) – Wed. 8 p.m.Viewers: 5.13 million (#62), A18-49: 1.2/ 4 (#73t) Grade: F The fifth official casualty of the 2010-11 season. ----- Chase (NBC) – Mon. 10 p.m.Viewers: 4.55 million (#70), A18-49: 1.2/ 3 (#73t)Grade: F Effective on January 12, Chase moves to Wednesday at 9 p.m. out of returning game show Minute to Win It. ----- Outlaw (NBC) – Sat. 8 p.m. (series finale)Viewers: 3.34 million (#78); A18-49: 0.5/ 2 (#92) Grade: F Word of career advice to Jimmy Smits: Join a hit series already in progress next time (a la NYPD Blue and The West Wing). ----- Running Wilde (Fox) – Tues. 9:30 p.m.Viewers: 2.83 million (#82), A18-49: 1.3/ 3 (#68t) Grade: F Retention of just 49 percent in total viewers and 52 percent among adults 18-49 out of Raising Hope is the worst I have personally ever seen for a 9:30 p.m. sitcom. Tick, tock…the cancellation clock is ticking. ----- Nikita (CW) – Thurs. 9 p.m.Viewers: 2.33 million (#85); A18-49: 0.9/ 2 (#80t) Grade: D What once looked promising continued to lag demographically, with retention this week out of The Vampire Diaries (Viewers: 3.50 million; A18-49: 1.6/ 4 at 8 p.m.) of 67 percent in total viewers and just 53 percent among adults 18-49. ----- School Pride (NBC) – Fri. 8 p.m.Viewers: 2.21 million (#86), A18-49: 0.6/ 2 (#90t) Grade: F School Pride will be replaced in the time period by sophomore Who Do You Think You Are? on Jan. 21. ----- Hellcats (CW) – Wed. 9 p.m.Viewers: 1.92 million (#88), A18-49: 0.9/ 2 (#80t) Grade: C- Retention out of America’s Next Top Model this week (Viewers: 2.69 million; A18-49: 1.2/ 4 at 8 p.m.) was 71 percent in total viewers and 75 percent among adults 18-49. This could be worse, actually. -------------------- Top 30 Rankings -Total Viewers:Sunday Night Football (NBC, New England at Pittsburgh): 21.18 million, Dancing with the Stars – Monday (ABC): 19.95 million, NCIS (CBS): 19.87, Dancing with the Stars – Tuesday (ABC): 16.96, The 44th Annual CMA Awards (ABC): 16.49, NCIS: Los Angeles (CBS): 15.62, The Mentalist (CBS): 13.84, Two and a Half Men (CBS): 13.63, The Big Bang Theory (CBS): 13.11, The OT (Fox): 13.06, CSI (CBS): 12.99, Criminal Minds (CBS): 12.56, Football Night in America, part 3 (NBC): 12.39, The Good Wife (CBS): 12.33, 60 Minutes (CBS): 12.32, Desperate Housewives (ABC): 11.92, Survivor: Nicaragua (CBS): 11.29, Grey’s Anatomy (ABC): 11.13, Glee (Fox): 10.99, Castle (ABC): 10.83, Mike & Molly (CBS): 10.80, Blue Bloods (CBS): 10.57, Undercover Boss (CBS): 10.42, The Amazing Race (CBS): 10.34, CSI: Miami (CBS): 10.26, Hawaii Five-O (CBS): 10.23, CSI: NY (CBS): 10.01, $#*! My Dad Says (CBS): 9.72, House (Fox): 9.63, Bones (Fox): 9.20, -Adults 18-49:Sunday Night Football (NBC, New England at Pittsburgh): 8.1 rating/20 share, The OT (Fox): 5.0/14, The 44th Annual CMA Awards (ABC): 4.7/13, Glee (Fox): 4.6/13, Football Night in America, part 3 (NBC): 4.3/12, Two and a Half Men (CBS): 4.3/11, The Big Bang Theory (CBS): 4.2/12, NCIS (CBS) and Grey’s Anatomy (ABC): 4.0/11 each, Dancing with the Stars – Monday (ABC): 4.0/10, The Simpsons (Fox): 3.9/10, Desperate Housewives (ABC): 3.8/ 9, House (Fox): 3.7/10, The Office (NBC): 3.6/10, How I Met Your Mother (CBS) and Mike & Molly (CBS): 3.5/ 9 each, Dancing with the Stars – Tuesday (ABC): 3.4/ 9, Family Guy (Fox): 3.4/ 8, NCIS: Los Angeles (CBS): 3.3/ 9, Survivor: Nicaragua (CBS): 3.2/10, Criminal Minds (CBS): 3.1/ 8, Rules of Engagement (CBS): 3.0/ 8, The Cleveland Show (Fox): 3.1/ 7, Hawaii Five-O (CBS), Private Practice (ABC) and $#*! My Dad Says (CBS): 2.9/ 8 each, Hell’s Kitchen (Fox), CSI (CBS) and The Mentalist (CBS): 2.8/ 8 each, The Amazing Race (CBS): 2.8/ 7 -------------------- CABLE What follows are the top 10 rated networks on cable in prime-time for the week of November 8 based on total viewers and the three key demos. -Total Viewers:ESPN: 3.74 million, USA: 2.69, Disney: 2.64, Fox News: 2.08, TBS: 1.95, TNT: 1.90, Nick at Nite: 1.68, Cartoon: 1.66, ABC Family: 1.64, History: 1.39 -Adults 18-49:ESPN: 1.91 million, TBS: 1.18 million, USA: 1.10 million, TNT: 877,000, ABC Family: 855,000, FX: 802,000, Comedy Central: 602,000, Bravo: 584,000, Spike TV: 570,000, A&E: 561,000 -Adults 25-54:ESPN: 1.89 million, USA: 1.14 million, TBS: 965,000, TNT: 866,000, ABC Family: 739,000, FX: 713,000, History: 632,000, A&E and TLC: 585,000 each, AMC: 565,000 -Adults 18-34:ESPN: 915,000, TBS: 691,000, USA: 524,000, ABC Family: 465,000, TNT: 454,000, FX: 449,000, Comedy Central: 396,000, MTV: 383,000, Bravo: 321,000, Spike: 309,000 Source: Nielsen Media Research data (R = repeat; t = tie) Ratings Box:What’s Hot/What’s Not -Updated Syndication Rankings:Here are the top 20 rated programs based on AA (average audience) household rating for the week of November 1: Wheel of Fortune (CBS Television Distribution): 7.0 rating, Jeopardy (CBS) and Two and a Half Men (Warner Bros.): 5.6 each, Oprah (CBS): 5.2, Family Guy – Weekend (Twentieth): 4.6, Entertainment Tonight (CBS): 4.1, Criminal Minds (CBS): 3.4, Two and a Half Men – Weekend B (Warner Bros.): 3.3, Family Guy (Twentieth): 3.1, Dr. Phil (CBS): 3.0, Inside Edition (CBS) and Wheel of Fortune – Weekend (CBS): 2.9 each, My Wife and Kids (Disney-ABC), Seinfeld – Weekend (Sony Pictures Television) and Two and a Half Men – Weekend A (Warner Bros.): 2.8 each, Live with Regis & Kelly (Disney-ABC), Seinfeld (SPT) and Law & Order: Criminal Intent – Weekend (NBC Universal): 2.5 each Source: Nielsen Media Research data (R = repeat) On the Air Tonight:Prime-Time Programming Options Wednesday 11/17/10 ABC: 8:00 p.m. The Middle 8:30 p.m. Better with You 9:00 p.m. Modern Family 9:30 p.m. Cougar Town10:00 p.m. 25 Years of Sexy: People Magazine’s Sexiest Man Alive! CBS: 8:00 p.m. Survivor: Nicaragua 9:00 p.m. Criminal Minds 10:00 p.m. The Defenders NBC: 8:00 p.m. Dateline: William & Kate (Prince William’s engagement is the focus of this last minute replacement for Undercovers) 9:00 p.m. Law & Order: SVU 10:00 p.m. Law & Order: Los Angeles Fox: 8:00 p.m. Human Target (season premiere) 9:00 p.m. Hell’s Kitchen CW 8:00 p.m. America’s Next Top Model 9:00 p.m. Hellcats ______________________________________________________________________ TV Tidbits:Notes of Interest -TV Land Announces Start Date for Retired at 35:Retired at 35, the second original comedy from TV Land, will launch on Wednesday, Jan. 19 at 10:30 p.m. out of returning Hot in Cleveland. Retired at 35 follows a disillusioned Manhattan executive (Johnathan McClain) who decides to leave the rat race for an early retirement in Florida. George Segal and Jessica Walter star. -Dark Blue Axed on TNT:TNT crime solver Dark Blue, the Dylan McDermott ensemble piece about an undercover group of cops, will not be returning for a third season. The show’s 10-episode sophomore season averaged just 2.25 million viewers, which was the least-watched of all the cable net’s original programming fare. -Upcoming on Bravo:Bravo has picked-up a new reality/competition called Rocco’s Dinner Party, featuring celebrity chef Rocco DiSpirito. Each week a group of four chefs will compete to put together the perfect evening for DiSpirito and a different celebrity guest, with a cash prize the incentive. Casting for the series is currently underway. -Executive Shuffle:Gene Lavelle has been named SVP of Distribution for Associated Television International, where he will oversee the company’s syndication division and contribute to sales. Most recently, Lavelle was VP of Sales for First Look Studios. __________________________________________________________________ TV Trivia Time:Don’t Be a Dingbat What show did All in the Family lead-out of when it debuted in the Tuesday 9:30 p.m. half-hour on Jan. 12, 1971? a) The Beverly Hillbillies b) Hee Hawc) Here’s Lucyd) The Mary Tyler Moore Show e) Mission: Impossible The answer to yesterday’s question… Which one of the following sitcoms did not move to a new location at some point in its series run? a) Coachb) Gimme a Breakc) L Love Lucyd) Maude e) My Three Sons Is: d) Maude. Although the sitcom was scheduled to shift locations from sleepy Tuckahoe, New York to political Washington, D.C. in season seven, series star Bea Arthur decided to call it quits. As for the others: -Coach: Minnesota to Florida in season seven-Gimme a Break: California to New York in season six-I Love Lucy: New York to Connecticut in season six-My Three Sons: the Midwest to California in season seven All together now… Lady Godiva was a freedom riderShe didn't care if the whole world looked.Joan of Arc, with the Lord to guide herShe was a sister who really cooked.Isadora was the first bra burnerAin't ya glad she showed up. (Oh yeah)And when the country was falling apartBetsy Ross got it all sewed up.And then there's Maude.And then there's Maude.And then there's Maude.And then there's Maude.And then there's Maude.And then there's Maude.And then there'sThat uncompromisin', enterprisin', anything but tranquilizing,Right on Maude.-Current kudos goes to:Mark Amato, Gerry Bixenspan, Tom Condosta, Harold Cooper, Audrey Davis, John Ferlazzo, Julie Friedlander, George Gardner, Maureen Goldman, Michelle Harrington, Melissa Hodgdon, Bob Ingersoll, Deb Kainer, Tom Kilgallon, Joel Kunkel, Jim Moore, Alan Perris (2x), Gordon Purcell, Anthony Salerno

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Diluted Three-Way Leadership for the Week of Nov. 8

Marc Berman

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