Diluted Three-Way Leadership for the Week of Nov. 8

THE PROGRAMMING INSIDER

Wednesday, November 17, 2010

 
National Ratings in Prime-Time:

Week of November 8, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Don’t Be a Dingbat  

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Note: Due to the early release of The Programming Insider, metered market ratings for Tuesday, Nov. 16 were not available at press time. But don’t forget to check out the fast affiliate results at PIFeedback.com by approximately 12 p.m. ET.

 
 
Week of November 8, 2010
 

It was a week of three-way leadership, with CBS tops in households and total viewers; Fox first in adults 18-49 and adults 18-34; and ABC and CBS tied for No. 1 among adults 25-54. But all three networks were down year-to-year, with ABC’s erosion the largest at as much as 20 percent among adults 18-34. 

 

NBC and The CW were also on the downside, with each of the networks bleeding in the five surveyed categories. Considering New England at Pittsburgh on Sunday Night Football led the rankings with a considerable 21.18 million viewers and an 8.1 rating/20 among adults 18-49, NBC finishing third overall in households and total viewers, and fourth in adults 18-49 and adults 25-54 proves how weak the rest of its line-up is. 

 

In specials news, NBC News hour Matt Lauer Reports: George W. Bush was nothing special at 7.04 million viewers (#44) and a 1.8/ 5 among adults 18-49 (#49t) in the Monday 8 p.m. hour. Considerably stronger was The 44th Annual CMA Awards on ABC at 16.48 million viewers (#5) and a 4.7/13 in the demo (#3) in the Wednesday 8-11 p.m. block, which was a minor drop from year-ago levels. 

 

In interesting casting news, Teri Hatcher as Lois Lane’s mother on The CW’s veteran Smallville had no noticeable impact on the ratings, with 2.90 million viewers (#81 overall) and a 1.3/ 4 among adults 18-49 (#68t).

 

What follows are the live plus same day ratings for the week of November 8, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman series scorecard, the top 30 rated programs for the week, and the top rated networks on basic cable.    

 

CBS: 6.6 rating/11 share (- 8), ABC: 6.3/11 (-10), NBC: 4.7/ 8 (- 8), Fox: 4.3/ 7 (-10), CW: 1.4/ 2 (- 7)

-Total Viewers:

CBS: 10.72 million (- 7), ABC: 10.11 (- 9), NBC: 7.37 (- 9), Fox: 7.26 (-10), CW: 2.23 (- 5)

 
-Adults 18-49:

Fox: 2.8 rating/8 share (-10), ABC: 2.6/ 8 (-19), CBS: 2.5/ 7 (-11), NBC: 2.4/ 7 (-14), CW: 1.0/ 3 (- 9)

 
-Adults 25-54:

CBS: 3.4/ 9 (- 8), ABC: 3.4/ 9 (-13), Fox: 3.0/ 8 (- 9), NBC: 2.9/ 7 (- 9), CW: 0.9/ 2 (-10)

 
-Adults 18-34:

Fox: 2.6/ 8 (-13), NBC: 2.0/ 6 (-17), ABC: 2.0/ 6 (-20), CBS: 1.6/ 5 (-16), CW: 1.2/ 4 (-14)

 
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New Series Scorecard (in order of total viewers)

Grades are based on competitive time period rank; retention from the lead-in (if not the 8 p.m. show), the recent and year-ago time period; and the buzz factor, if any.  Pre-empted this week: Better With You (ABC) and The Whole Truth (ABC)

 
Mike & Molly (CBS) – Mon. 9:30 p.m.

Viewers: 10.80 million (#21), A18-49: 3.5/ 9 (#15t)

 
Grade: B
 

Retention out of Two and a Half Men (Viewers: 13.63 million; A18-49: 4.3/11 at 9 p.m.) this week was a respectable 79 percent in total viewers and 81 percent among adults 18-49. But without the lead-in support, chances are Mike & Molly would crumble.

 
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Blue Bloods (CBS) – Fri. 10 p.m.

Viewers: 10.57 million (#22), A18-49: 1.6/ 5 (#58t)