Hulu has hired Scott Donaton away from Digitas to be its new head of creative.
Donaton, who had been chief content and creative officer for Digitas, will oversee the creative teams that focus on making compelling stories about Hulu’s brand, product offering and content, including campaigns, video and in-product assets.
He’ll also take the lead on creating new advertising opportunities for Hulu brand partners, including custom content. Donaton starts his new post Dec. 9, reporting to Hulu CMO Kelly Campbell and working with Peter Naylor, senior vice president and head of advertising sales.
“Scott Donaton is a visionary whose experience bringing together creative and content practices, coupled with his background in media, makes him the ideal executive for this strategic role at Hulu,” said Campbell in a statement. “His creative instincts and strategic approach will help unify Hulu’s creative capabilities across all of our consumer and brand touch points.”
In July 2018, Donaton was named Digitas’ chief content and creative officer, which was a newly created position. He had launched the network’s Digitas Studios production division after joining as content chief in 2015, and previously held the same role at UM.
This summer, he was president of the Cannes Lions Entertainment Jury.
At Digitas, Donaton led the agency’s worldwide creative practice. He also was head of content for the Americas for Publicis Media and chief architect of the Digitas NewFront.
Before joining UM in 2009, Donaton spent two decades in publishing, including 11 years as editor and publisher of Advertising Age. He held similar positions at Entertainment Weekly and TV Guide.