Digital Advertising Growth Will Slow This Year, Magna Report Predicts

TV ad spend remains ‘resilient’ as other traditional platforms see more dramatic losses

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global’s newest advertising forecast.

The report from IPG Mediabrands’ intelligence arm, which forecasts advertising spend and trends across different platforms and sectors, predicted that digital ad revenues will grow by 14% this year to reach $304 billion. That’s a marked slowdown from the 18-20% annual growth observed in the four consecutive years prior.

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