Despite Ups and Downs This Year, Condé Nast's CEO Is Creating a Model That's 'Built to Last'

Its 5-year plan includes video, experience and investing in its top brands

Condé Nast CEO Bob Sauerberg told Adweek about his five-year strategy to transform the company for the future in which the company projects to generate $600 million in new revenue.

Among new priorities will be video production, creating new revenue streams from brands, such as experiences to commerce, all while boosting its data platform and B2B services.

Condé has already invested heavily in video and announced it would launch three OTT channels for Wired, GQ and Bon Appétit.

“We’re defining what short-form video really can be in this market and in our marketplaces.

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