Debate Over Spectrum Gets Nasty

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The spectrum allocation debate on Capitol Hill is one of those issues most people would rather leave to the pocket-protector brigade. But throw in a big broadcaster lobby worried about its digital future and an administration hell-bent on getting more spectrum from broadcasters for wireless broadband, and things get more interesting.

It started last week, when Federal Communications Commission Chairman Julius Genachowski used his speech commemorating the one-year anniversary of the National Broadband Plan as an opportunity to try to knock down the idea—promoted by broadcasters who don’t like giving up any of their part of the airwaves—that there isn’t really a looming spectrum crunch, but a problem of some companies sitting on a large, unused stock of it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in