As people continue working and attending school remotely because of Covid-19, they’re also able to work a lot more TV watching into their daytime routines, according to new data from Nielsen.
Television usage is up considerably between the hours of 9 a.m. and 4 p.m., highlighting just how much viewing and consumption patterns have changed since the beginning of the pandemic that sent many office workers and students home indefinitely.
Office professionals and managers increased their total TV time (which includes live and time-shifted viewing through internet-connected devices and game consoles) by 21% between the hours of 9 a.m.
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