Data Points: Turn On, School's Out

Between half and two-in-five parents of children 17 and younger report that their little ones consume more of each media type listed in the latest Adweek/Harris poll. Half said their children watch more television over the summer (49 percent) while slightly fewer said the same about video games (46 percent), the Internet (45 percent) and movies (44 percent).   

Then again, parents tend to loosen up in the warmer months as well.