Dancing With the Stars Soars on ABC

THE PROGRAMMING INSIDER

Tuesday, March 29, 2011

 

Prime-Time Metered Market Monday Ratings:

Huge Victory for Dancing with the Stars Ignited ABC

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest 
 

TV Trivia Time:

A Rural Beginning
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Huge Victory for Dancing with the Stars Ignited ABC

 
Monday 3/28/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

ABC 13.3/20

CBS    4.3/ 7

NBC   3.9/ 6
Fox     2.9/ 4
CW     0.5/ 1
 
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NBC: no change, ABC: – 4, CBS: -22, Fox: -42, CW: -64

 
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-Yesterday’s Winners:   
Dancing with the Stars (ABC)
 
-Honorable Mention:
Castle (ABC), Harry’s Law (NBC)
 
-Yesterday’s Losers (excluding repeats):

All Together Now: A Celebration of Service (NBC), The Event (NBC)

   
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, March 29, 2011.   

 
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-Ratings Breakdown:

It was all about ABC last night, which beat the four competing networks combined thanks to mega-hit Dancing with the Stars. The dance extravaganza averaged a whopping 15.5 rating/23 share in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

 
Dancing with the Stars (ABC)
8:00 p.m.: 14.1/22 (#1)
8:30 p.m.: 15.3/23 (#1)
9:00 p.m.: 16.4/24 (#1)
9:30 p.m.: 16.1/24 (#1)
 

My pick for the first to go tonight: “Psycho” Mike Catherwood, who will not benefit by both his lack of dancing skills and lack of notoriety.

 

ABC lead-out Castle also dominated, with an 8.7/14 in the overnights at 10 p.m. But retention out of the 9:30 p.m. portion of Dancing with the Stars was only 54 percent.

 

Excluding recent entry Mad Love, CBS was in all repeats last night. Both the encore of How I Met Your Mother and an original installment of Mad Love averaged a 4.0/ 6 from 8-9 p.m., each finishing in the distant No. 2 spot. Next were repeats of Two and a Half Men (#2: 5.3/ 8), must see Mike & Molly (#2: 4.8/ 7) and Hawaii Five-O (#3: 4.0/ 6) from 9-11 p.m. To anyone who might think Two and a Half Men is ending without Charlie Sheen, CBS is not about to let this cash cow go.

 

NBC opened the evening with one-hour special All Together Now: A Celebration of Service, which was not so special at 8 p.m. with a fourth-place 2.9/ 5 in the overnights. Next was waiting-to-be axed The Event (#3: 3.1/ 5 at 9 p.m.), followed by older-skewing Harry’s Law at a second-place 5.9/10 at 10 p.m. Worth noting for Harry’s Law, which is a shoo-in for renewal, was growth of a hefty 97 percent out of the 9:30 p.m. portion of The Event (3.0/ 4).

 

Elsewhere, Fox filled the evening with repeats of House (#3: 3.1/ 5) and Chicago Code (#4: 2.7/ 4). And The CW aired encore telecasts of 90210 (#5: 0.6/ 1) and Gossip Girl (#5: 0.4/ 1). 

 

Source: Nielsen Media Research data

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Ratings Box:

What’s Hot/What’s Not

 

-Record High Army Wives on Lifetime:

Sunday’s telecast of Lifetime drama Army Wives finished with a record 4.8 million total viewers and 3.4 million women 18+ at 9 p.m. ET on March 27. Results among adults 18-49 (2.2 million), women 25-54 (1.8 million) and women 18-49 (1.7 million) were also a season high.

 
-Also on Sunday:

Showtime drama Shameless broke the record books with the first season-finale at 1.51 million viewers at 10 p.m. ET/PT. The prior high for a season-finale on Showtime was 1.49 million for Queer As Folk in 2001.

 
-Updated Basketball Tournament Ratings

Boosted by the expanded coverage on CBS, TNT, TBS and TruTV, CBS Sports’ and Turner Sports’ exclusive live coverage of the 2011 NCAA Division I Men’s Basketball Championship is now the most-watched tournament since 2005. Based on the fast affiliate results from March 15 through March 27, the tournament is averaging 9.4 million total viewers — up 11 percent from the 8.5 million on CBS one year earlier. The overall tournament, average to-date, including the First Four, is averaging a 6.0 rating/13 share. Comparably, that is up by 11 percent from one year earlier, with the highest average rating for the NCAA Tournament through the Sunday regional finals since a 6.3/14 in 2005.