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The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been everywhere but NBCU, this season's first-place finisher), with CPM bumps up between 3 percent and 4 percent, said a source familiar with the network's deals.
The network was looking to expand its range during the 2014-15 upfront season, and buyers seemed pleased overall with the notion of a broader audience.
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