The CW to Drop Sunday?

The CW is in advanced conversations to give back its perennially low-rated block of Sunday programming to the affiliate stations, paring down its schedule from six to five nights. In an unprecedented move last fall, the network leased Sunday out to independent producer Media Rights Capital, which introduced nonscripted In Harm’s Way and dramas Valentine and Easy Money. 

But the agreement was halted by November, and repeats of Jericho and a Sunday movie have populated the evening ever since after The CW regained control. Eliminating Sunday allows The CW to focus on its Monday to Friday 8-10 p.m. block of programming.
Said a CW spokesman: “As we plan our 2009-10 fall launch, we are in talks with several of our top affiliate partners about a number of creative and mutually beneficial actions that will build on our growing record of success. These discussions include an evolution of the strategy, which began this season, to focus The CW’s resources on Monday through Friday nights. As a result, we are now exploring the transition of Sunday night to our affiliates. This would provide a new revenue opportunity for the stations, while at the same time expanding upon our successful weekday strategy from this year, which resulted in ratings growth among our target audience.”
The absence of minimally seen Sunday will, no doubt, result in overall year-to-year rating gains for the network next season.