The CW is once again the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2013-14 TV season. Sources said that overall dollar volume was flat when compared to last year's bazaar.
A joint venture between CBS Corp. and Warner Bros. Entertainment, the CW averaged 5 to 6 percent CPM increases as demand for its converged linear TV-digital packages helped offset a loss of available GRPs.
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