Crackle Taps Dennis Quaid, Bryan Cranston for New Shows

Jerry Seinfeld returns to streaming network, and takes swipe at YouTube

As the line between digital and linear programming blurs, Crackle doesn't want to be seen just as a brand's online ad option. It also doesn't want to be just another video site.

"We have a giant garbage can called YouTube for all that user-generated content," joked Crackle's No. 1 star Jerry Seinfeld at the Sony network's first upfront presentation Tuesday in New York.

Ditching the digital-centric NewFronts, Crackle presented a slate of original programming backed by guarantees of reliable measurement.

"What it's really about is reaching new desirable audiences," Crackle's general manager and evp Eric Berger said.

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