In a move that could vault it to the top of the ratings ranks, WSB-AM, Cox Media Group’s News/Talk station in Atlanta began a simulcast Monday (Aug. 16) on the FM dial at 95.5 (WBTS-FM). With the change, The Beat, a Top 40 Rhythmic format, moves to the Web at www.955thebeat.com and to a digital side channel at HD2.
Cox is the latest radio owner to join the growing trend of migrating or simulcasting spoken-word formats such as News, Talk and Sports, to the FM dial to pick up more younger listeners.
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