In a new print ad in selected radio trade publications, Cox Radio and Inner City Broadcasting are taking Arbitron to task for failing to gain Media Rating Council accreditation in Philadelphia and the nine new markets the ratings firm will roll out this September. Houston is the only PPM market so far to have received MRC accreditation.
Comparing Arbitron’s PPM service to an airplane that wasn’t FAA certified, the ad cites poor sampling in Philadelphia, and in Houston, last August’s data processing error that caused the records from 200 in-tabs panelists to be left out of a data file transfer, as well as last month’s data snafu when Arbitron failed to make a call letter change recognizing CBS Radio’s new station.
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