COVID-19 Brings Younger Demos Back to TV, Increasing Viewing Across All Dayparts

Teens have spent 46% more time watching TV during the pandemic

As Americans begin yet another week of sheltering in place due to COVID-19, their TV viewing has continued to increase across all demographics and dayparts, but particularly among younger audiences and daytime television, according to a new VAB report.

Time spent watching TV overall has risen 17% among total viewers, 39% for kids 2-11 and 46% for teens 12-17, the VAB said in its TV in the Time of COVID-19 report.

The report compared weekly minutes of TV viewed during the week of March 16—the first week that most Americans began working from home amid the novel coronavirus spread, which was classified as a pandemic by the World Heath Organization on March 11—with the last week of February, Feb.

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