How to Livestream the World Cup, and Why Most Viewers Will

Of the 67 percent of consumers surveyed by the Interactive Advertising Bureau who said they have livestreamed video, 65 percent said they will stream matches on their smartphone.  71 percent said they plan to watch live matches on linear TV.

In the U.S., all 64 matches will stream live on the Fox Sports app in English. All matches will stream on the apps of Telemundo Deportes En Vivo and NBC Sports in Spanish.

“With more and more content available streamed and live, from news to sports, to major tune in events like the World Cup, like the Olympics, there’s an expectation for great content anywhere you are,” said Eric John, deputy director, IAB Digital Video Center of Excellence.