Considerable Thursday Overnight Dominance for CBS

THE PROGRAMMING INSIDER
Friday, December 12, 2008
 
Prime-Time Metered Market Thursday Ratings:
CBS Wins by a Hefty Margin
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air This Weekend:
Prime-Time Programming Options 
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Top Rated Theatrical
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Prime-Time Metered Market Thursday Ratings:
CBS Wins by a Hefty Margin
 
Thursday 12/11/08

Note: The following results exclude Boston, New Orleans and Austin.

 
              HH
          Rtg/Shr
CBS   9.5/15
NBC 4.9/ 8
ABC 4.0/ 6
Fox    3.5/ 5
CW    1.7/ 3
 
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-Year-to-year comparisons were not available today.
 
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Note: The fast affiliate results for Thursday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, December 11, 2008.   

 
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-Yesterday’s Winners:
Survivor: Gabon (CBS), CSI (CBS), Eleventh Hour (CBS)
 
-Yesterday’s Losers (excluding repeats):

Secret Millionaire (Fox), Are You Smarter Than a 5th Grader? (Fox)

 
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-Ratings Breakdown:

CBS won this second Thursday in December, with a hefty 94 percent overnight advantage over second-place NBC. Next was ABC, followed by Fox and the CW. With a lead this significant, CBS dominated in every half-hour with its combination of Survivor: Gabon (7.0/12), CSI (12.6/20) and Eleventh Hour (8.8/15). Comparably, that was a season-high for Eleventh Hour.

 

NBC had nothing extraordinary to report with its line-up of My Name is Earl (#2: 4.2/ 7), Kath & Kim (#4: 3.5/ 6), The Office (#2: 5.2/ 8), 30 Rock (#2: 4.8/ 7) and ER (#2: 6.0/10). But keep in mind that The Office always manages to generate plenty of interest among adults 18-49.

 

Next was ABC care of repeats of Ugly Betty (#2: 4.1/ 7), Grey’s Anatomy (#3: 4.8/ 7) and the time period premiere of Private Practice (#3: 3.1/ 5), which only held 66 percent of the 9:30 p.m. portion of Grey’s Anatomy. Fourth overall was Fox with its combination of Secret Millionaire (#4: 3.7/ 6) and Are You Smarter Than a 5th Grader? (#4: 3.3/ 5). And the CW capped off Thursday with repeats of Smallville (#5: 1.9/ 3) and Supernatural (#5: 1.6/ 2). 

 
Source: Nielsen Media Research data
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Ratings Box:
What’s Hot/What’s Not
 

-Dominant Season Finale for Sci Fi Channel’s Ghost Hunters:

The season four finale of Sci Fi Channel’s Ghost Hunters rose to a 1.9 household rating, with 2.8 million viewers, 1.6 million adults 18-49 and 1.7 million adults 25-54 at 10 p.m. on Wednesday. Compared to the season three finale, that was up by as much as 32 percent in total viewers.

 

 -Top 10 Rated Programs in Syndication – Week of Nov. 24:

What follows is the top tier in syndication nationally for the holiday week of Nov. 24 based on households (AA – average audience), followed by any highlights of note. 

 

Wheel of Fortune (CBS Television Distribution): 6.7 rating

Jeopardy (CBS): 5.4
Oprah (CBS): 4.9*
Entertainment Tonight (CBS): 3.5**
Two and a Half Men (Warner Bros.): 4.5
Judge Judy (CBS): 4.4**
Family Guy (Twentieth Television): 3.8
Dr. Phil (CBS): 3.7**
CSI: NY (CBS): 3.6
Seinfeld Weekend (Sony Pictures Television): 3.4
 
* four-day average – Thursday, Nov. 27 excluded

** three day average – Thursday, Nov. 27 and Friday, Nov. 28 excluded

 

-Oprah extended its dominance in talk to 500 consecutive weeks, beating the neatest competitor, Dr. Phil, by 32 percent in households.

 

-Two and a Half Men extended its winning streak in the off-network sitcom category to 58 consecutive weeks.

 

-Warner Bros.’ The Ellen DeGeneres Show (three day average) rose to a series-high 2.5 in households — up 19 percent from the year-ago week. Ratings among women 18-49 (1.4) and women 25-54 (1.6) were up by 17 percent and 14 percent, respectively.

 

-TMZ, also from Warner Bros., scored a 1.9 in households, topping all syndicated magazines among adults 18-34 (1.1) and men 18-34 (1.0)

 

-For the first time ever, CBS Television Distribution’s The Doctors (1.9) topped the first-run freshman strips in households. And The Doctors has been officially renewed for a second season, with clearances to-date at 95 percent of the country for 2009-10.