Considerable Reach for Stand Up to Cancer Special

Tuesday, September 14, 2010

Ratings Box:

What’s Hot/What’s Not
On the Air Tonight:
Prime-Time Programming Options
TV Tidbits:
Notes of Interest

TV Trivia Time:

Knots So Fast

Note: Due to the early release of The Programming Insider, the metered market (overnight) rating results for Monday, Sept. 13 are not available at press time. But do not forget to visit for the fast affiliate results on Tuesday afternoon. 


As a reminder, here is what you will be seeing on the networks on Monday this fall (with the new shows capped and in bold), followed by the odds of survival for the new series. Excluding CW duo 90210 and Gossip Girl, which premiered last night, all new and returning Monday series open on September 20. 


8:00 p.m.: Dancing With the Stars (two hours)

10:00 p.m.: Castle


8:00 p.m.: How I Met Your Mother

8:30 p.m.: Rules of Engagement

9:00 p.m. Two and a Half Men

9:30 p.m. MIKE & MOLLY

10:00 p.m.: HAWAII FIVE-O


8:00 p.m.: Chuck

9:00 p.m.: THE EVENT

10:00 p.m.: CHASE


8:00 p.m.: House

9:00 p.m. LONESTAR


8:00 p.m. 90210 (new day)

9:00 p.m.: Gossip Girl


Odds of Survival (based on 1-1 to 10-1):

-Hawaii Five-O (CBS): 3-1

-The Event (NBC): 4-1

-Mike & Molly (CBS): 5-1

-Chase (NBC): 8-1

-Lonestar (Fox): 8-1

Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not


-Stand Up to Cancer Results:

Stand Up to Cancer, the second commercial free fundraiser on Friday, Sept. 10 averaged an estimated 9.1 million households, with 11.3 million total viewers and a combined reach of 18.3 million. Compared to the first Stand Up to Cancer telethon on Sept. 10, 2010, this was an increase of 69 percent in households (5.4 to 9.1 million), 66 percent in total viewers (6.8 to 11.3 million) and 15 percent in total reach (15.9 to 18.3 million). The networks that aired the special were ABC, CBS, NBC, Fox, Biography, Discovery Health, E!, G4, HBO, MLB, mun2, Showtime, Style, TV One and VH1.

-The 2010 MTV Video Music Awards Soar:

Based on the preliminary nationals, The 2010 Video Music Awards (a.k.a. The VMAs) rose to its best performance since 2002, with a considerable 11.40 million viewers and 7.9 million target persons 12-34 on Sunday. Comparably, The 2010 VMAs rank as MTV’s third highest rated telecast overall in total viewers and fifth overall in the demo.


-Top-Rated Sunday Night Football on NBC:

Excluding the San Francisco, Cincinnati and Louisville markets (which were not available at press time), NBC’s Sunday Night Football season-opener on Sept. 12 had its best overnight delivery for any week one primetime game (Sunday or Monday) in 13 years. The Redskins 13-7 victory over the Cowboys averaged a 16.6 rating/26 share in the metered markets, building from last year’s season-opener by 24 percent. Comparably, that was the top-rated Sunday night match-up to-date. And it should translate into over 22-million viewers when the final national results are released.  

Source: Nielsen Media Research data

On the Air Tonight:
Prime-Time Programming Options

 8:00 p.m. Wipeout
 9:00 p.m. Wipeout (season finale)

10:00 p.m. Primetime: Crime (season finale)

 8:00 p.m. NCIS (R)
 9:00 p.m. NCIS: Los Angeles (R)

10:00 p.m. Fashion’s Night Out

 8:00 p.m. Minute to Win It  
 9:00 p.m. America’s Got Talent

10:00 p.m. Parenthood (season premiere)

 8:00 p.m. Glee (R)
 9:00 p.m. Glee (R)
 8:00 p.m. One Tree Hill (season premiere)

 9:00 p.m. Life Unexpected (season premiere)


TV Tidbits:

Notes of Interest


-More The Glades:

A&E has renewed drama The Glades for a second season, with an order for 13 new episodes for 2011. Pre-production will begin later this year.


-CBS Extends Tony Awards Partnership:

CBS, the home of the annual Tony Awards telecast, has extended its agreement with the Broadway League and the American Theatre Wing in a new three-year contract though 2013. The quality awards extravaganza, which honors theater professionals for distinguished achievement on Broadway, has been airing on the Eye net since 1978.