More advertisers are running video campaigns fueled by data, and connected TV impressions continue to surge, according to a new study from online video marketing platform Innovid.
The annual global video benchmarks study included thousands of video campaigns and billions of impressions across hundreds of global brands.
According to the study, 2017 saw a 58 percent increase in advertisers running data-driven videos, which in turn resulted in a 63 percent lift in engagement.
Innovid president Beth-Ann Eason said now is a perfect time for consumers to show advertisers what they want their experience to look like.
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