Condé Nast is launching a new women’s video network to make it easier for buyers and clients to reach that audience.
At the core of the new network, aptly named Women’s Video Network, is Glamour, a title headed up by digital-savvy editor Samantha Barry, who was appointed to the position earlier this year.
In addition to the network, the company is also launching five new video series in Q4 under Glamour and is expanding its coverage of the brand’s 2018 Women of the Year Awards and Summit in November.
“We have a lot of strength in this category and we wanted a lot more muscle and investment behind it,” Pamela Drucker Mann, chief revenue and marketing officer of Condé Nast, told Adweek.
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